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News Release

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Sun Peaks’ summer events expected to draw record breaking numbers
June 3, 2013: Sun Peaks releases 2013 Summer Events Line-up

Suggested Tweet: Get ready for #SunPeaks this summer! Full event line-up here: http://bit.ly/ZyAF3c

Sun Peaks, BC  - Carrying strong momentum from last summer’s highly successful events strategy, Sun Peaks is anticipating another active summer attracting even more regional travellers and guests. Summer 2012 saw a 25 per cent increase in summer occupancy (July to September) proof Sun Peaks is continuing to be defined as a top summer destination in the Thompson Okanagan. Nightly reservations and sport event registration numbers are already pacing ahead of last year for July and August.
 
“We are already seeing strong occupancy numbers on some of the key upcoming weekends,” says Christopher Nicolson, president of Tourism Sun Peaks. “Our goal is to attract first time visitors to the resort, and provide a great experience for return guests. Guest comments indicate visitors want to return after their initial visit and discover the variety of activities in the community."
 
Summer 2013 highlights include the Summer Concert Series with iconic musical performances, along with brand new additions such as the West Coast Lumberjack Show on Summer Kick-off Weekend (June 28-30), a Global FMX motocross demonstration during the Canada Cup Mountain Bike Races (July 5-7), new entertainment and events during Canada’s Alpine Blossom Festival (August 2-5), the new 50 km North Face Dirty Feet Mountain Ultra & Relay, the Rebook Spartan Beast and Sprint Races, enhanced musical entertainment every weekend of the summer and other events.
 
Guests can create their ideal, customized weekend getaway by pairing these exciting events with Sun Peaks’ staple activities such as world class downhill mountain biking, golfing on the 18 hole Graham Cook designed course, lift accessed alpine hiking through stunning alpine blossoms, exploring cross country biking trails, canoeing and kayaking on nearby lakes and more.

Accommodation and event packages can be booked through Sun Peaks Central Reservations online at www.SunPeaksResort.com/packages or by calling 1-800-807-3257.
 
Sun Peaks 2013 Summer Events
June 28 - 30: Summer Kick Off Weekend - Sunburst Chairlift opens, 6th Annual Mountain of Beer & Chili Cookoff, The West Coast Lumberjack Show

July 5 - 7: Canada Cup Mountain Bike Races, Global FMX Motocross Freestyle Show

July 13: Summer Concert Series ft. Burton Cummings & band

July 13: Alpine Blossom Season begins

July 21: North Face Dirty Feet Mountain Bike Marathon

July 19 - 23: 9th Annual Quilting in the Mountains

August 2 - 5: Canada's Alpine Blossom Festival with Summer Concert Series #2

August 3 - 'Reach the Peak' Tod Mountain Summit Hike with Nancy Green Raine

August 16 - 18: 4th Annual Retro Concert Weekend

August 17: 'Get Retro' at the 11th Annual Jo's Road Race

August 18: 2nd Annual 5Forty Longboard Challenge

August 23 - 25: Thunder Under the Sun: Corvette Club Rally

August 31: Summer Concert Series - Free Outdoor Concert

September 7: North Face Dirty Feet Mountain Ultra & Relay

September 7: Nancy Greene's Big Little Golf Tournament

September 8: North Face Dirty Feet Mountain Run

September 13 - 15: Women's Only Weekend (WOW)

September 20 - 22: 'Run to the Sun' Classic Car Gathering

September 28: Rebook Spartan Beast Obstacle Race

September 29: Rebook Spartan Sprint Obstacle Race

September TBC: Okoberfest


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About Sun Peaks: Sun Peaks Resort is a four season destination resort located in the interior of British Columbia near Kamloops. Recently declared the 2nd Best Ski Resort in Canada and 13th Best in North America by Condé Nast Traveller Magazine readers, Sun Peaks has three mountains which surround an intimate ski-in, ski-out village. In other seasons, Sun Peaks offers a diverse range of leisure activities including 18 holes of golf as well as numerous events and festivals. Sun Peaks Resort was the first ski resort in North America and is the only resort in Canada to receive the ISO 14001 designation recognizing the resorts environmental policies and practices.  Sun Peaks can be accessed by two airport gateways - Kamloops (45 minutes) and Kelowna (2 1/2 hours) and by car, only a 4 ¼ hour drive separates Sun Peaks and Vancouver, B.C.       
 
For further information contact:

Brandi Schier
Media & Marketing Coordinator
Tourism Sun Peaks
office: 250-578-5387
cell: 250-318-3633
media@sunpeakstourism.com
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