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News Release

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Alpine wildflowers nearing the height of summer blooming for Canada’s Alpine Blossom Festival
July 30, 2013: Celebrate British Columbia during Canada’s Alpine Blossom Festival August 2 to 5

Sun Peaks, BC - Some of Canada’s most stunning and reachable alpine blossoms are flourishing on Sun Peaks’ mountain slopes just in time for Canada’s Alpine Blossom Festival this weekend. The natural phenomena is among the most accessible alpine wildflower blossoms in Canada with a quick ride on the Sunburst chairlift which whisks guests up to 1850 metres above sea level on Tod Mountain. The festival is the perfect time to explore Sun Peaks’ 16 alpine hiking trails, as well as the picturesque village which will be bustling with live music and local arts, plus kids’ entertainment and more.
 
New this summer, photography workshops focusing on the alpine blossoms taught by professional local photographers will be offered on Saturday and Sunday. Kelly Funk Photography, Darren Robinson Photography and Sun Peaks’ own Alpine Images Photography will take students into the alpine terrain to learn basic camera techniques and an introduction to shooting wildflowers.
 
Live music will also take centre stage this weekend, with two free outdoor concerts featuring Shane Philip (Best Live Act Vancouver Island Music Awards 2012) on Saturday and Sunday. Philip is known for his eclectic music mix using didgeridoo, aslatua, shakers, djembe drums and Weissenborn-style guitar. Team Hewitt will also play in the Upper Village Plaza Stage on Friday evening.
 
The weekend features lots of free kids’ entertainment such as a big screen outdoor movie showing of Despicable Me on Saturday evening plus Stories on Wheels and The Trollsons during the days. Chris the Clown will be on resort, along with live Modern Jive and Bokwa demonstrations, and a Kids’ Zone featuring a climbing wall, bouncy castle and face painting.
 
A long standing Sun Peaks tradition, The ‘Reach the Peak’ - Tod Mountain Summit Hike, will take place on Saturday morning at 9:30 a.m. Perfect for all hiking abilities, it’s guided by knowledgeable locals including Nancy Greene Raine, Canadian Senator and Sun Peaks’ director of skiing. Hikers are rewarded with thousands of colourful alpine blossoms, the refreshing waters of Tod Lake and sweeping views of the Thompson Okanagan from the summit of Tod Mountain. Participants can leave their mark behind by signing the Summiteers’ book and being a part of the summit group photo. The hike starts with an optional breakfast at Masa’s Bar + Grill at 9:00 a.m.

 
The Sun Peaks Art Zone will host an exhibition called “Tod Mountain to Sun Peaks: a Village Retrospective” featuring local art and memorabilia from private collections. The public is welcome to view the collection in the Fireside Lodge between 11:00 a.m. and 7:00 p.m. from August 2 to 4 to see how Tod Mountain and Sun Peaks has progressed over the years.
 
For times and locations for all events, please visit http://www.sunpeaksresort.com/alpine-blossom-festival.

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About Sun Peaks: Sun Peaks Resort is a four season destination resort located in the interior of British Columbia near Kamloops. Recently declared the 2nd Best Ski Resort in Canada and 13th Best in North America by Condé Nast Traveller Magazine readers, Sun Peaks has three mountains which surround an intimate ski-in, ski-out village. In other seasons, Sun Peaks offers a diverse range of leisure activities including 18 holes of golf as well as numerous events and festivals. Sun Peaks Resort was the first ski resort in North America and is the only resort in Canada to receive the ISO 14001 designation recognizing the resorts environmental policies and practices.  Sun Peaks can be accessed by two airport gateways - Kamloops (45 minutes) and Kelowna (2 1/2 hours) and by car, only a 4 ¼ hour drive separates Sun Peaks and Vancouver, B.C.        
 
For further information contact:

Brandi Schier
Media Specialist
Tourism Sun Peaks
office: 250-578-5387
cell: 250-318-3633
media@sunpeakstourism.com
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