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News Release

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Second consecutive record breaking summer at Sun Peaks
August 26, 2013: Free Colin James concert this Saturday and new events in September

Sun Peaks, BC  - Thousands are anticipated to flock to Sun Peaks this weekend to listen to Colin James and other regional artists in the final concert of the 2013 Summer Concert Series. They will be amoung the many guests who helped to set a second consecutive record breaking summer at the resort community.
 
Resort occupancy numbers from June to September are currently pacing 7 per cent above last year, setting a new record for this period. August is currently pacing 15 per cent ahead of last year and is anticipated to finish strong on the long weekend.
 
“We’ve seen an increase in visitors in particular from the Okanagan and Lower Mainland,” says Christopher Nicolson, president of Tourism Sun Peaks. “Many first time visitors are drawn by specific events such as our free concerts, kids' entertainment, or bike or running races. Others are here for a get-away vacation and attracted by the many outdoor activities and village ambiance.”
 
This Saturday’s full day of free music begins at 11:00 a.m. and continues into the evening. Well-known regional bands, such as Uno Mass and Frapp City, will perform in the village, while blues trio Poppa Dawg opens for Colin James on the main stage located in the village at the base of Sundance Chairlift.
 
September features many new events, including the North Face Dirty Feet Mountain Run & Ultra (September 7 & 8), Women Only Weekend (September 13 to 15), Run to the Sun Car Gathering (September 20 to 22) and Spartan Beast and Sprint Obstacle Races (September 28 & 29). Activities such as golfing, stand up paddle boarding, canoeing, and geocaching continue through the month.
 
Saturday, August 31 Concert Schedule

11:00am on the Clocktower Stage - Axel Montaner
12:30pm on the Upper Plaza Stage  - Anita Eccleston Quartet
2:00pm on the Clocktower Stage  - UnoMas
3:45pm on the Main Stage - Poppa Dawg
5:00pm on the Main Stage - Colin James
7:00pm on the Clocktower Stage - Frapp City  

-30-

About Sun Peaks: Sun Peaks Resort is interior British Columbia’s largest four season destination resort, located 45 minutes northeast of Kamloops. Recently declared the 2nd Best Ski Resort in Canada and 13th Best in North America by Condé Nast Traveller Magazine readers, Sun Peaks offers spectacular alpine and Nordic skiing amidst three unique mountains which surround an intimate ski-through village. The community is both vibrant and welcoming. In warmer months, Sun Peaks offers a diverse range of leisure activities including 18 holes of golf, a legendary bike park, scenic alpine hiking as well as numerous sporting events and music festivals. Sun Peaks Resort was the first ski resort in North America and remains the sole resort in Canada to receive the ISO 14001 designation recognizing the resort’s environmental policies and practices. Sun Peaks can be accessed by two airport gateways - Kamloops (45 minutes) and Kelowna (2 1/2 hours) and by car, only a 4 ¼ hour drive separates Sun Peaks and Vancouver, B.C.

For further information contact:

Christopher Nicolson
President
Tourism Sun Peaks
direct: 250-578-5381
cell: 250-319-1158
president@sunpeakstourism.com

Brandi Schier
Media Specialist
Tourism Sun Peaks
direct: 250-578-5387
cell: 250-318-3633
media@sunpeakstourism.com

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